05.12.2026

AMA Unveils New Policy Framework to Combat AI “Deepfake” Impersonation of Physicians

Key Takeaways The AMA has introduced a new policy framework aimed at protecting physicians from unauthorized AI-generated deepfakes that misuse their identities through fake images, videos, and audio The framework calls for strict consent requirements, mandatory labeling of AI-generated content, rapid takedown mechanisms, and stronger enforcement powers for regulators and platforms AMA leaders warn that physician impersonation deepfakes threaten patient safety, undermine trust in evidence-based medicine, and contribute to the spread of misleading or harmful health information Responding to the growing threat of artificial intelligence-generated “deepfakes” that impersonate physicians, the American Medical Association (AMA) announced a sweeping new policy framework aimed at protecting doctors from unauthorized AI-generated images, videos, and audio. Developed by the AMA Center for Digital Health and AI, the framework seeks to modernize physician identity protections, close legal loopholes, and strengthen safeguards for patient safety, professional integrity, and public trust in medicine.