Key Takeaways

  • Zeiss has launched five educational video formats across YouTube and TikTok to improve consumer access to eye health information

  • The content covers common vision conditions, eye examinations, and the science behind optical technologies

  • The initiative seeks to increase consumer understanding of visual health and encourage engagement with eye care professionals

Zeiss has introduced five new video formats across YouTube and TikTok designed to make eye health information more accessible and engaging for consumers.

The initiative follows a Zeiss survey finding that 85% of consumers expect lens brands to provide guidance in addition to selling products. The videos address common questions about vision and eye health, including preparing for eye examinations and understanding conditions such as myopia, astigmatism, and cataracts.

“Those are real questions people search for online, and we realized that Zeiss has the expertise to answer many of these questions,” said Claudia Rutten, Head of Brand Marketing at Zeiss Vision Care.

The company has developed two YouTube formats and three TikTok formats to accommodate different viewing preferences.

On YouTube, "Clearly Explained" features Zeiss experts discussing common eye conditions and broader vision health topics. "Science Behind" explores the research and innovation underlying Zeiss technologies through interviews with company experts, university partners, and other specialists.

The TikTok formats emphasize shorter, more conversational content. "Vision Answered" addresses questions submitted by viewers, while "Vision Revision" uses humorous classroom-style presentations to explain eye health concepts. "Make it Zeiss" draws on topics such as fashion, beauty, and sports to make complex vision concepts more relatable.

“Better visual health begins with better understanding,” said Steve Schallhorn, MD, Chief Medical Officer at Zeiss Medical Technology. “By making trusted, clinical-based knowledge more accessible to people through a variety of video formats, we can help empower them to take a more active role in protecting their own vision throughout life.”

According to Zeiss, the initiative aims to strengthen consumer understanding of visual health while encouraging greater engagement with eye care.

The first episodes are available on the Zeiss Vision YouTube channel and Zeiss Vision TikTok channel, with additional videos scheduled for release in the coming weeks.