LENZ Therapeutics announced the launch of “Make It VIZZable,” a new consumer campaign for its recently launched presbyopia drop Vizz (aceclidine ophthalmic solution) 1.44%, featuring award-winning actor, producer and publisher Sarah Jessica Parker as a brand ambassador.

As part of the campaign, Ms. Parker shares her personal experience with age-related blurry near vision and how Vizz helped her reduce reliance on reading glasses in everyday life.

“My age-related blurry near vision was a daily frustration; it got in the way of everything,” Ms. Parker said. “It’s so nice not having to reach for my reading glasses all the time; life just becomes more efficient. Life’s everyday moments like checking my phone, doing my makeup, or my passion to read—everything feels easier. This is a gamechanger. My eye doctor was really excited about Vizz, and I can see why. It’s a real solution for people who want more ease, freedom and confidence in their day-to-day life.”

The campaign features Ms. Parker on the streets of New York City using Vizz as she reads text messages, scans price tags and reviews scripts—all without corrective eyewear. The campaign will be featured across digital and social platforms, including Facebook, Instagram, TikTok, YouTube and LinkedIn, with additional details available at www.VIZZ.com.

Vizz, which received FDA approval in July 2025, is powered by aceclidine, a predominantly pupil-selective miotic that interacts with the iris with minimal ciliary muscle stimulation. By contracting the iris sphincter muscle, Vizz creates a pinhole effect, achieving a sub-2mm pupil that extends depth of focus and significantly improves near vision without causing a myopic shift. In the phase 3 CLARITY clinical trial, 93% of participants achieved 20/40 or better near vision within 30 minutes, with effects lasting up to 10 hours—sufficient for reading a phone screen and other fine print without reading glasses.