CooperVision has appointed Brenda Raphael as vice president of marketing, Americas, where she will lead U.S. marketing across the company's brand portfolio, customer marketing, and professional affairs.

Ms. Raphael joins CooperVision as the company continues to expand its marketing capabilities through data-driven decision-making, omnichannel customer engagement, and customer-focused marketing initiatives designed to strengthen relationships with eye care professionals.

According to CooperVision, Ms. Raphael will oversee marketing efforts aimed at supporting the company's growth strategy while enhancing engagement with customers and contact lens wearers.

"Brenda offers a rare combination of strategic vision, commercial acumen, and proven execution," Steven Robins, president, Americas, CooperVision, said in a company announcement. "Her ability to translate customer insights into growth-driving strategies will be instrumental as we continue to elevate our marketing impact and deliver meaningful value to customers and wearers. Equally important, Brenda is a strong people leader with a passion for developing talent, empowering teams, and cultivating future leaders."

Ms. Raphael brings more than 20 years of marketing and commercial leadership experience across several multinational organizations, including Pfizer, Bayer, Novartis, Procter & Gamble, and The Coca-Cola Company. Most recently, she worked as a marketing and business consultant, advising organizations on brand transformation, growth strategy, and commercialization.