After years of research, studies and tests, Shamir has introduced two new products: Glacier Expression anti-reflective coating and the latest update to Autograph Intelligence progressive lenses.

"These past few years have driven us to work and connect more through a digital space. This has opened new lines of communication and collaboration but has also created difficulties in building an emotional connection with each other. Shamir recognized the importance of this connection as a foundation for our virtual relationships and a primary component of building trust and empathy. While our screen times have increased in our day to days, no one has really addressed the distractions of our tech driven society that may cause a disconnect: lighting, screen reflections, glares, etc.," Shamir stated in a news release. "Glacier Expression is a high quality anti-reflective coating with an amazing signal to noise ratio that allows wearers to Look Better, See Better, Feel Better, and Connect Better! Additionally, after further research and data studies since the initial launch of Autograph Intelligence in 2018, we have improved this flagship progressive lens design to evolve and deliver personalization to your visual age and designed to fit today’s tech-driven society using artificial intelligence."

Glacier Expression offers an outstanding signal to noise ratio for its wearers. Case studies have shown that eye care professionals who tried Shamir’s Glacier Expression lenses saw a dramatic difference in clarity compared to other AR coatings. With this new formula, not only are wearers able to see clearer but they’ll be able to build connections with minimal distraction of glares from light or digital devices and other visual background noise, according to Shamir.

Features & Benefits of Glacier Expression:

  • High quality, scratch resistance & outstanding glare reduction formula

  • Look Better: Improved aesthetics and reduces up to 70% MORE reflection than leading AR coatings

  • See Better: Improved contrast sensitivity and light transmittance for the clearest, sharpest possible vision

  • Feel Better: Enjoy comfortable vision with minimized visual background noise using signal to noise

    technology built into the AR coating.

Additionally, Shamir announced an update to its flagship lens designs, Autograph Intelligence. After the launch of Autograph Intelligence in 2018, Shamir has gathered more data and findings to improve the performance and capabilities of this progressive lens design that evolves with visual age to adapt to today’s digital environments, including smartphones, tablets, computer screens, and laptops. This design offers:

  • Award-winning and best-of-class bedrock design further refined with over 3 years of new data, considering the dynamic changes in the way we now interact in our tech-driven society

  • Continuously evolving with you, using cutting-edge data to inform updates to our Continuous Design, Intellicorridor, and Visual AI Engine technologies

  • An advanced and updated progressive digital lens design, ideally adapted to today’s visual needs, ensuring optimal personalization per visual age

For more information on the Autograph Intelligence and Glacier Expression, visit www.ItsClearItsYou.com