Rayner announced the launch of eyejourney, a personalized, AI-powered patient education platform designed to bring clarity, consistency, and confidence to every stage of ophthalmic care.

According to Rayner, studies show that patients forget up to 80% of medical information within 24 hours of a consultation,1 a gap that can fuel anxiety, confusion, and a heavy administrative burden for clinics. In ophthalmology—where procedures are complex and outcomes closely tied to patient understanding—that challenge is particularly acute.

Eyejourney replaces Google searches, generic websites, and outdated printed leaflets with a seamless, clinic-branded digital journey that guides patients through their treatment. At the heart of the platform is AI-generated video content that delivers clear, engaging education across the full spectrum of ophthalmic procedures.

Using an extensive library of templates, surgeons can quickly create personalised videos featuring their own digital avatars, according to Rayner. This allows patients to build familiarity with their clinician from the start of their journey—and to revisit explanations and reassurance long after the consultation ends, without consuming valuable chair time. By reinforcing understanding at home, eyejourney helps reduce follow-up calls, uncertainty, and appointment delays.

Clinics maintain full control through an intuitive dashboard, with tools to track drop compliance, obtain electronic consent, and monitor patient engagement with educational content. The platform is available in multiple languages and is supported by a team to ensure smooth onboarding and ongoing success.

“White coat syndrome is real, and it has a measurable impact on outcomes,” said Dr. Stanley Windsor, creator of eyejourney and Head of Digital Health at Rayner. “Eyejourney was created in response to a growing burden on ophthalmology clinics. Our mission is to help them deliver the care they aspire to, without compromising quality. When patients truly understand their procedure, clinics run more smoothly and outcomes improve.”

Eyejourney will be showcased this week at FACO Elche 2026, where attendees can meet the team and see the platform in action. Clinics can also book a live demonstration at Eyejourney.ai.

Reference

  1. Kessels, R. P. (2003). Patients’ memory for medical information. Journal of the Royal Society of Medicine, 96(5), 219–222.