Percept, a developer of eye tracking, eye control, and perceptual optimization technology for the vision industry, has announced that Jim McGrann has been named as its President and Chief Operating Officer.

Mr. McGrann will support Percept’s CEO and founder, Dr. Scott Lewis, who will be responsible for strategic and technology direction, while Mr. McGrann leads the company’s commercialization and growth strategies for Percept’s six business sectors.

Mr. McGrann has decades of experience in the eye care industry and most recently served as CEO of Professional Eye Care Associates of America (PECAA).  There, Mr. McGrann managed business strategy development, customer experience management, information technology strategy development, and led the exit negotiations and transition after the acquisition by VSP Vision in September 2022. Mr. McGrann was previously the President and CEO of VSP Global (Now VSP Vision) where he led the largest vision insurance company in the world.

“Jim has introduced and taken to scale multiple successful products and services in the vision industry and has the ideal complementary skills to join me in leading the future of Percept,” said Dr. Lewis, Percept Corporation CEO and Chairman of the Board. “Jim’s extensive vision industry background coupled with his years of experience in corporate management and dealmaking are ideal for our commercialization of Percept technology. He also brings a depth of expertise in operational management, data management, development of strategic alliances, expansion of international sales footprints, and global finance. His strong leadership experience will be critical as we manage Percept’s rapid growth, and we emerge from stealth mode.”

“I am very excited to be joining the Percept team and working with a visionary like Dr. Scott Lewis,” said Mr. McGrann. “Percept has a great business model and talented management team that uniquely positions it to capitalize on the fast-changing environment within the global eyecare and technology spaces. As the industry evolves through restructuring, consolidation, and technology migrations, Percept is positioned to provide a revolutionary and timely suite of technology solutions and services that help people experience a greater level of visual perception. Scott and I, leveraging our respective skills, will work together to combine strategy and technology breakthroughs with at-scale commercialization, and international strategic partnerships. In my opinion, Percept will change and enhance the vision industry as others have done in the automobile, supply chain and communications industries.”