Optivate, a provider of specialty-built software and solutions for ophthalmology practices, announced the appointment of Brad Caldwell as Chief Executive Officer. Abdiel Marin, company founder and current CEO, will transition into an advisory role while continuing to serve on the company’s Board of Directors.

Mr. Caldwell joins Optivate with experience in healthcare technology, go-to-market strategy, and operational leadership. In his new role, he will lead the company’s efforts to scale its platform, enhance customer outcomes, and accelerate innovation across its portfolio of ophthalmology-focused solutions.

“I’m honored to step into the role of CEO at such a pivotal time for Optivate,” said Caldwell. “The company has built a strong foundation with a clear mission—helping ophthalmology practices cut through complexity and focus on delivering exceptional care. I’m excited to work alongside this talented team to further expand our impact and continue delivering meaningful value to our customers.”

Under Mr. Marin’s leadership, Optivate established itself as a trusted partner to eye care providers nationwide, offering a suite of services spanning electronic health records (EHR), practice management (PM), revenue cycle management (RCM), and patient engagement solutions.

Optivate’s platform is specifically designed to address the unique operational and clinical needs of ophthalmology practices. The company said it emphasizes streamlined workflows, integrated systems, and customer-focused support to help providers reduce administrative burden and focus on patient outcomes.