Johnson & Johnson announced a new partnership with Academy Award–nominated actress, producer, and entrepreneur Naomi Watts to reshape how people think and talk about vision. The collaboration aims to promote simple, practical habits such as routine eye exams and to elevate eye care as a core pillar of holistic wellness and healthy aging.

According to J&J, aging brings physical changes, many of them driven by shifting hormone levels. While these changes are widely discussed in areas like skin health and overall wellness, their impact on eyesight often receives far less attention. A new global survey commissioned by Johnson & Johnson underscores this gap. While 80% of Americans agree that clear vision is key to feeling confident and youthful, nearly half admit they believe they need vision correction but have not visited an eye-care professional in the past year.

The findings also reveal a disconnect within the booming $59.7 billion anti-aging industry. Despite heavy consumer focus on skincare and cosmetic treatments, survey respondents ranked skin as their lowest priority when addressing the realities of aging. Most people place a higher value on clear vision than on outward appearance—yet only moderately—given that 55% still say wrinkles around their eyes are a concern.

Naomi Watts, long known for her advocacy around women’s health and aging, is lending her voice to help normalize eye care conversations. Together, Johnson & Johnson and Ms. Watts aim to make eye care feel empowering, accessible, and integrated into daily self-care—much like skincare, fitness, and mental health have become.