IDOC, an alliance for independent optometrist business owners, announced the launch of Clerra, a new ophthalmic lens range exclusively available through IDOC Labs. Clerra aims to help practices streamline dispensing conversations, improve capture rates, and reduce lab costs by at least 25%, based on an analysis of IDOC member lab invoices—without sacrificing access to modern lens technology.

Clerra addresses a long-standing challenge in optical dispensing: the number of lens brands and SKUs. According to IDOC, instead of navigating complex product catalogs, practices can rely on a tightly curated portfolio that covers approximately 90% of everyday dispensing needs. The simplified approach is intended to enable faster recommendations and more consistent patient communication.

“Clerra represents a smarter, more efficient way for independent practices to serve their patients while strengthening their business,” said IDOC CEO Dave Brown. “By simplifying the lens decision process into a focused, high-performing range, practices can spend less time explaining options and more time building trust with patients. It is about making dispensing easier for staff and for patients while still delivering the performance and technology they expect.”

The Clerra lineup includes both single vision and progressive lenses across a range of premium materials, including plastic, polycarbonate, Trivex, high-index, and ultra-thin designs. The lenses are available with advanced anti-reflective coatings, as well as photochromic and polarized options, ensuring patients have access to the latest innovations within a simplified framework.

In conjunction with the launch, IDOC also announced that both new and existing IDOC Labs customers will receive complimentary IDOC Essential membership. For more information, visit idoc.net/add-ons/optical-lab.