Glaukos has partnered with NBA star Stephen Curry to launch "Could it be KC?," a disease awareness and educational campaign focused on improving recognition and earlier detection of keratoconus (KC).

The campaign, which launches this year with additional activities planned for 2027, is designed to provide individuals, families, caregivers, and healthcare professionals with information about KC, including potential warning signs and the importance of timely evaluation and diagnosis.

Mr. Curry, a four-time NBA champion, two-time NBA Most Valuable Player, and Olympic gold medalist, will share his personal experience with KC as part of the initiative. His involvement is intended to increase awareness of the condition, reduce stigma surrounding vision problems, and encourage individuals and families to establish proactive eye care routines.

“For a long time, I got used to just getting by, squinting and brushing off headaches, without realizing anything was wrong with my eyes,” Mr. Curry said in a statement. “When I was diagnosed with keratoconus, it was scary, but I knew I couldn’t ignore it and asked for help.”

Glaukos said the campaign is intended to address gaps in awareness and diagnosis, particularly among children and younger individuals, in whom the disease may progress more rapidly.

“We are proud to partner with Stephen, whose personal experience living with KC and wide-reaching platform uniquely position him to help bring greater awareness and understanding to this disease,” Thomas Burns, chairman and chief executive officer of Glaukos, said in a statement.

As part of the campaign launch, Mr. Curry will participate in an educational community event with students in Oakland, California, focused on eye health. The event will introduce a new picture book authored by Glaukos and inspired by Mr. Curry’s experience with KC. Mr. Curry is expected to read the book to students and participate in a pickup basketball game as part of the educational activities.

The campaign will also provide resources intended to help families understand KC risk factors, including family history, and recognize potential signs of the disease. Glaukos said the initiative will place particular emphasis on reaching diverse and underserved communities where barriers to eye care may contribute to delayed diagnosis and treatment.

Educational resources and Mr. Curry’s story are available through the Could it be KC? campaign website.