Key Takeaways

  • CooperVision launched a nationwide media campaign focused on raising awareness about childhood myopia and promoting early diagnosis, intervention, and proactive treatment.
  • The campaign was led by Damaris Raymondi, OD, and Coralys Vega, MD, who discussed the rise in pediatric myopia and emphasized coordinated care across optometric and pediatric health settings.
  • The media tour highlighted clinically proven treatment options, including MiSight 1 day contact lenses (Essilor), and reached 22 US markets through 26 interviews across television and radio in both English and Spanish.

CooperVision conducted a nationwide media tour on Wednesday, May 13, as part of its continued commitment to advancing awareness and management of childhood myopia. Led by Damaris Raymondi, OD, and Coralys Vega, MD, (Figure) the initiative brought together complementary clinical perspectives to reinforce myopia management as the emerging standard of care for children with progressive myopia, emphasizing the importance of early diagnosis, intervention, and proactive treatment.

Dr. Raymondi and Dr. Vega discussed the rise in pediatric myopia and the evolving standard of care in a series of live and recorded interviews that aired across major broadcast and radio outlets nationwide. Drawing from both optometric and pediatric care perspectives, they underscored the importance of early identification and coordinated care, while reinforcing that proactive myopia management should be considered a critical component of pediatric eye health care before progression accelerates.

They also highlighted clinically proven options such as MiSight 1 day contact lenses (Essilor)—the first FDA-approved soft contact lens indicated to slow the progression of myopia in children 8 to 12 years of age.

Highlights from these media engagements include:

  • 26 total interviews; 14 television and 12 radio (in both English and Spanish)
  • Coverage across 22 US markets, including Chicago, Miami, and Seattle

This marks CooperVision’s sixth consecutive year leveraging national media to elevate the conversation around pediatric myopia and support broader awareness of early intervention and treatment.

For more information, visit www.coopervision.com/myopia-management.