Private equity firm Rockbridge Growth Equity announced an investment in digital out-of-home point of care provider, CheckedUp, a provider of digital health care solutions at the point of care.

Terms of the deal were not disclosed. 

The transaction will enable the firm's executive team to pursue strategic growth initiatives, further invest in technology innovation, and expand CheckedUp's reach in key markets, according to a company news release.

Physician-founded by ophthalmologist Richard Awdeh, MD, and Mark Awdeh in 2012, CheckedUp is a 100% digital healthcare technology solutions company that supports treatment decisions by health care providers and patients across the U.S. through company-provided digital technologies–including waiting room displays and interactive digital wallboards. CheckedUp's technology transmits information on diseases and treatments through its digital network in the critical moments when medical decisions are made. 

Rockbridge's investment will build on the company's momentum, enabling the management team to invest in the people and technology required to scale the business, while ensuring the ability to deliver technology solutions at the point of care and maintaining a customer centric engagement and support model.

"We are delighted to be working with the Rockbridge team. Their investment in CheckedUp is an endorsement of our team, services, and technology that we have built over the last 10 years. We believe that the rapid growth in the business over the last few years is underpinned by the acceleration of a shift to digitization in the healthcare arena, specifically at the point of care," Dr. Awdeh said in the news release.