Leica Microsystems and Cameron Ehlen Group, d/b/a Precision Lens, have signed an exclusive distribution agreement. Precision Lens will be Leica’s exclusive channel partner for ophthalmic surgical microscopes and digital imaging equipment for the OR in select geographies in the U.S. Midwest. Under the agreement, Precision Lens will deploy a dedicated sales team to introduce the Leica ophthalmic portfolio to surgeons in 12 states, namely Arkansas, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Wisconsin, and Wyoming.
“With a long track record of earning their customers’ respect through exceptional service, expertise and integrity, we are very excited to partner with Precision Lens to help showcase Leica’s innovative family of ophthalmic products to more physicians, large practice groups, surgery centers and hospitals,” Philip Loprinzi, Director of Sales, Ophthalmology, Leica Microsystems – Americas, said in the news release.
Paul Ehlen, CEO of Precision Lens, stated, “We are very selective about the products we distribute and believe the portfolio of innovative ophthalmic microscopes from Leica will be very well-received by our customers. For over 27 years we have been successfully representing leading ophthalmology companies and providing healthcare professionals with a wide array of innovative solutions for the care of their patients. We are excited to deploy a dedicated team to exclusively promote the Leica Microsystems portfolio within our territory. Leica products provide us with the value and innovation we strive to provide our customers.”
“Precision Lens’ mission to offer eye care providers the best technology options available in the marketplace is a perfect complement to Leica’s commitment of providing medical experts with the leading edge optical solutions tailored to meet their individual requirements,” added Greg Bonner, General Manager for Leica Microsystems Medical Division – Americas. “We look forward to this partnership with Precision Lens in meeting surgeons needs and strengthening Leica’s position in this important region of the country.”