Alcon officially announced the launch of new Dailies Colors contact lenses—daily disposable contact lenses that combine eye color enhancement with the convenience of a daily wear, according to a company news release. The new line features four colors—Mystic Blue, Mystic Gray, Mystic Hazel and Mystic Green—and is being introduced at a time when color contact lenses are re-emerging as an easy and creative way to express personal style. Dailies Colors are now available for purchase nationwide in a 30-count supply and will be available in a 90-count option later this year.
The new Dailies Colors contact lenses deliver natural-looking color enhancement by combining an eye-defining outer ring, providing an extra boost to make eyes appear bigger and brighter, with Alcon’s 3-in-1 Color Technology:
- Inner Ring – Brightens and adds depth
- Primary Color – Enhances eye color
- Outer Ring – Defines and emphasizes the iris (the colored part of the eye)
As part of the launch, Alcon also announced its partnership with celebrity makeup artist Patrick Ta to create a collection of “Eye Styles,” signature looks inspired by the new Dailies Colors and existing AIR Optix Colors shades. The exclusive looks will debut monthly on the brand’s social media platforms throughout the remainder of the year, coinciding with key beauty-centric moments in time including Pride Month, festival season, back-to-school, Halloween and more.