Alcon debuted the iLux MGD Treatment System at the SECO International 2019 annual meeting in New Orleans. The device, which received approval from the FDA in December 2017, helps eye care professionals provide comprehensive, in-office treatment for patients with dry eye disease.
“As Alcon moves toward becoming an independent company, we plan to continue to showcase our industry leadership at meetings like SECO International by bringing forth innovations that give ECPs the tools, techniques and data to deliver the best outcomes for their patients,” Sergio Duplan, Region President, North America, Alcon, said in a company news release. “At this year’s meeting, we are excited to put the iLux device into the hands of optometrists who have been seeking opportunities to offer new treatment solutions to their patients suffering with dry eye disease.”
The innovative and personalized iLux MGD Treatment System addresses Meibomian Gland Dysfunction (MGD). Handheld and portable, the iLux device with Smart Tip Patient Interface enables ECPs to directly target a patient’s blocked Meibomian glands through the application of light-based heat and compression under direct visualization, according to Alcon. The device expands the company’s current dry eye treatment offerings and allows practitioners to tailor treatment to the needs of each of their patients with dry eye disease in a matter of minutes.
Leading-edge technology and data are the focus of the Alcon educational program both at the booth and during symposia throughout the meeting. Alcon will debut a Multifocal Virtual Reality training module to provide ECPs with a unique, best-in-class educational opportunity to go behind-the-scenes into the fitting experience with Alcon multifocal contact lenses. In addition, new data will be unveiled from the Power of One 2.0 program assessing the impact daily and monthly contact lens replacement schedules have on practice growth. The Alcon booth (#1533) will be located in the Ernest N. Morial Convention Center (ENMCC), Hall I & J.
Ongoing Commitment to Training and Education
Alcon teamed up with Microsoft and Elara Systems to create the new Multifocal Virtual Reality training module for ECPs, residents, and students. This immersive, 3-dimensional educational experience guides practitioners through the multifocal contact lens fitting process for presbyopic patients. The new training is part of the Alcon Experience Academy, which offers industry-leading face-to-face and virtual trainings and educational resources for all eye care professionals.
Additionally, Alcon is offering a series of lunch symposia for ODs, residents, and students throughout the meeting to learn about the latest innovations in vision care:
- Thursday, February 21
- OD Lunch Symposium #301: Creating a Better Tomorrow in Vision Care. Moderated by Dr. Rick Weisbarth (12:00 – 1:00 p.m., ENMCC – Symposia Amphitheater Hall H)
- Saturday, February 23
- OD Lunch Symposium #305: Collaborative Cataract Patient Care: Partnering for Successful Outcomes. Moderated by Dr. Kristopher May (12:00 – 1:00 p.m., ENMCC – Symposia Amphitheater Hall H)
- Student Lunch Symposium #307: Emerging Trends in the Contact Lens Market: Improving Patient Outcomes and Driving Practice Potential (12:00 – 1:15 p.m., ENMCC – Rooms 391-392)
Power of One 2.0
Alcon is excited to share new data from the Power of One 2.0 Program, demonstrating the business benefit of this strategy centered on 1-month and 1-day contact lenses to improve patient compliance, exam frequency and practice revenue. Power of One 2.0 utilizes aggregate de-identified electronic health records and point-of-sale data to assess the impact contact lens replacement schedules have on annual per patient revenue. Results show an overwhelming majority of daily disposable contact lens wearers replace their contact lenses in accordance with the manufacturer’s recommended replacement frequency and daily disposable contact lens wearers have the highest annual per patient revenue for all goods and services purchased within a practice.
Alcon’s broad portfolio of daily disposable and monthly replacement lenses with high replacement compliance rates, patient rebates, and staff training tools enable the optometrist to execute the Power of One 2.0 Growth Strategy in their practice.
Visit the Alcon booth for more information on how the Power of One 2.0 Program can benefit your practice.