Warby Parker is Launching Scout, Its Own Line of Contact Lenses

Source: CNBC

Eyeglasses retailer Warby Parker is launching its own line of contacts, available Tuesday in stores and online. Scout by Warby Parker, a daily lens, is the direct-to-consumer company’s first venture into contact lenses, according to a CNBC report.

“We’re really excited to be a one-stop shop,” said Warby co-founder and co-CEO Dave Gilboa.

Forty percent of Warby customers wear contacts on a regular basis in addition to their glasses, Gilboa said. The brand’s hoping to target those wearers with the infrastructure that it’s built out over the past few years.

Read the full article.

Related Content