Eyeglasses retailer Warby Parker is launching its own line of contacts, available Tuesday in stores and online. Scout by Warby Parker, a daily lens, is the direct-to-consumer company’s first venture into contact lenses, according to a CNBC report.
“We’re really excited to be a one-stop shop,” said Warby co-founder and co-CEO Dave Gilboa.
Forty percent of Warby customers wear contacts on a regular basis in addition to their glasses, Gilboa said. The brand’s hoping to target those wearers with the infrastructure that it’s built out over the past few years.