The Vision Council Releases Midpoint March COVID-19 Optical Impact Consumer Study to Members

Source: The Vision Council

The Vision Council has released the results of the Midpoint March COVID-19 Optical Impact Consumer Study to members. Conducted by The Vision Council’s research team as part of The Vision Council’s monthly VisionWatch survey, the Midpoint March survey builds upon the study launched in February to measure consumers’ level of concern over exposure to COVID-19 and tracks trends in consumer behavior relating to eye exams and intended eyewear purchases.

The report found that over the last month:

  • The percentage of the population that are extremely concerned with COVID-19 has increased over 60% from mid-February to mid-March.
  • Consumers are also taking more precautions to avoid COVID-19 with over 80 million adults avoiding hospitals, health centers and doctors offices.
  • Extra concern and precautions are having a negative impact on eye exams and eyewear purchases.

The free summary report can be found here.

“As we continue to closely monitor the impact of COVID-19 and the evolving eyewear and eyecare behavior of consumers in response to the pandemic, we are making every effort to keep our members informed. Knowing how rapidly this unprecedented situation is evolving and the value of real-time information, we chose to share the Midpoint March results with our members now, with the final summary of the full March study to follow,” Ashley Mills, CEO at The Vision Council, said in a company news release. “Furthermore, our research team has enhanced the study with more information on daily response patterns, helping us understand how consumer sentiment is changing on a daily basis. We are committed to keeping a close watch on the situation and sharing this information with our members.”





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