10.01.18

The Vision Council Conducts Study on Contact Lens Subscription Services

Source: The Vision Council

The Vision Council’s market research team has developed an industry first look at the new and emerging contact lens subscription services. This study aims to examine the potential impact on the contact lens and optical retail industries.

“We have recently seen several new contact lens subscription services coming online and wanted to understand the consumer response or perspective on this new and emerging approach to contact lens distribution and deliverance,” said Greg Chavez, executive vice president of operations and membership for The Vision Council.

Through this report, consumer demographic profiles and attitudes will be explored at as they relate to:

  • Percent of current U.S. contact lens users purchasing through a contact lens subscription service
  • Consumer awareness of leading contact lens subscription services and companies
  • Consumer likelihood to use contact lens subscription services in the future
  • Obstacles preventing consumers from using contact lens subscription services
  • Purchase incidence from these subscription services

As companies continue to appeal to digital aged consumers through direct deliveries of goods – the possibilities for expansion continue to grow. This can be seen through subscription boxes expanding into the world of makeup, dog toys, cooking and more.

With the introduction of contact lenses into the subscription services world, eye care professionals have begun to question the potential shift in the market.

“Contact lens subscription purchase options are relatively new,” Gerry Fultz, owner of Gerry Fultz Consultant LLC and head of the research initiative, said in a news release. “We believe that they have only recently evolved to the point that sample sizes are sufficient for a meaningful analysis.”

With today’s consumers seeming to be comfortable exploring such services for a variety of their needs, this research will answer basic and measurable questions, and further explore what motivates consumers as well as the potential impact on the industry through questions touching on topics such as consumers awareness of such subscription services and how likely they are to purchase contact lenses from a subscription service.

For more information on The Vision Council’s industry research, visit thevisioncouncil.org and view the full questionnaire, here.

At no additional cost, those who purchase this report will receive a one-on-one Q&A session with the authors of this study. To schedule a session and learn more about the contact lens subscription service market please contact Greg Chavez, The Vision Council’s executive vice president of operations and membership, at gchavez@thevisioncouncil.org or at 703 -740-1399.

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