Staar Surgical announced a multi-year strategic alliance agreement with Tobias Neuhann, MD, of the Augenklinik am Marienplatz (Eye Clinic at Marienplatz) in Munich, Germany. The agreement serves as a global partnership model for smaller and single site refractive surgery eye clinics that aim to provide Staar’s EVO Visian ICL IOLs as a primary and premium option for patients seeking visual freedom from spectacles and contact lenses.
“Our agreement with Dr. Tobias Neuhann highlights the collaborative excellence possible between Staar and ophthalmologists operating clinics outside large hospital, university and multi-site settings,” Caren Mason, President & CEO of Staar, said in a company news release. “Offering many of the benefits of our larger strategic cooperation agreements to these clinics is an important component of Staar’s growth strategy. Dr. Neuhann is a pioneer with a long history of excellence working with the ICL including our latest generation of the EVO family of lenses. His passion for the ICL is shared by his family. His son, Raphael Neuhann, is on staff at Augenklinik am Marienplatz as a dedicated ICL surgeon. The family also loves sailing and sails a Flying Phantom catamaran as part of an EVO Visian ICL branded sailing team. The catamaran prominently features EVO as part of Staar’s ‘Break Free From Glasses’ campaign and illustrates one aspect of our company’s creative approach to marketing with our ophthalmology customers. We are thrilled to formally expand our collaboration with this highly-regarded doctor and his family’s clinic.”
“My clinic and staff look forward to further deepening our relationship with Staar and its stellar family of ICL lenses as an official strategic alliance partner. We are committed to providing Staar’s ICL lens, and the associated implantation procedure that preserves the natural anatomy of the eye, as a primary and premium option for patients wanting to experience high quality vision,” Dr. Neuhann, Practice Owner and Medical Head of Augenklinik am Marienplatz, said in the news release. “I have successfully implanted the ICL lenses in my wife’s eyes and hundreds of additional patients seeking visual freedom from spectacles and contact lenses. We believe the additional patient education, marketing and support provided by Staar under this strategic alliance will facilitate our commitment to accelerating the growth of the ICL in our practice.”
In January 2016, Staar Surgical announced the first strategic cooperation agreements with two of the largest and most respected eye hospitals in the world. The strategic alliance agreement with Dr. Neuhann includes similar marketing, patient education, and surgeon training support provided by Staar. The agreements are tailored and optimized for the unique needs of smaller and single site refractive centers while providing Staar with committed levels of growth by the clinic and premium and primary positioning of the ICL family of lenses.