PECAA, a nationwide doctor alliance group for independent eye care professionals, announced in March that through its Growing Through Giving Program, $116,000 had been raised in 2018 for the organization’s charity of choice, Optometry Giving Sight.
“Growing Through Giving harnesses the charitable giving power of PECAA’s 3,500+ member doctors to raise funds for children’s vision projects,” Sara Campbell, Membership Manager, PECAA, said in a company news release. “The program also provides practices with a simple and effective method to grow their businesses through cause-related marketing and branding.”
Participating PECAA Members receive a free comprehensive digital and physical marketing toolkit which includes posters, mirror clings, website content, social media posts, digital banners and press releases.
The Growing Through Giving Program is funded through a combination of member support and matching contributions from PECAA corporate as well as Carl Zeiss Vision.
“For over 120 years, Zeiss has been a 100% foundation-owned company that reinvests profits back into optical science, research and education, but also social & environmental causes,” said Andrew Hyncik, VP Marketing, Zeiss Vision USA. “Supporting disadvantaged communities is at the heart of Zeiss’ culture and heritage. As such, we are extremely proud of and grateful for our ongoing collaboration with PECAA members and Optometry Giving Sight. Our combined contributions are making a difference in the world by giving and protecting vision for thousands of people in underserved communities who do not have access to eye care services.”
Funds raised through the program will provide vision care to over 23,000 children in underserved countries.
Optometry Giving Sight is grateful to PECAA members, PECAA corporate and Carl Zeiss Vision for their outstanding support in 2018,” Eric Anderson, Head of Development USA, Optometry Giving Sight, said in the news release. “Our partnership will help thousands of individuals, especially children, receive the gift of vision. We look forward to our 2019 results being even more successful.”