Now Optics, which provides eyewear under the retail brands Stanton Optical and My Eyelab, has announced a new advertising campaign, ‘The Perfect Fit.’
Developed in conjunction with its agency, Barkley, ‘The Perfect Fit’ highlights walk-in eye exam appointments, eyeglasses and eyewear assortment in-stores, and promotions. The new brand campaign replaces Now Optics’ previous campaign, ‘Designer Eyewear without the Drama.’
Supporting the launch is an integrated cross-media program spanning local broadcast TV and radio to align with the company’s growing footprint in 25 states, as well as digital video, OTT, and social media. It’s also the first time the company is running Spanish-language TV and radio in key Hispanic markets to reach the customers in those growing locations.
The campaign kicks off with: 30 and: 15 second TV and :60 and :30 second radio spots. “‘The Perfect Fit’ campaign is emphasized by showcasing how the right glasses complete your look,” Lukana Justin, vice president of marketing for Now Optics, said in a company news release. “Finding the right pair at Stanton Optical and My Eyelab is an enjoyable and positive experience.”