NovaBay Pharmaceuticals announced the launch of NovaWipes, a dry, soft, hypoallergenic and absorbable wipe for use in applying Avenova, on Amazon.com. Avenova Direct, NovaBay’s prescription-strength lid and lash spray, is also available on Amazon.com without a prescription.
“Our soft and absorbent NovaWipes are perfect for applying Avenova to eyelids irritated by the symptoms of dry eye and blepharitis,” Justin Hall, NovaBay CEO, said in a company news release. “NovaWipes are also hypoallergenic, allowing patients to feel safe with their routine use. Their multi-layer construction provides maximum absorption, and their woven structure means they won’t pull apart like ordinary cotton rounds or balls. They are also larger than the average cotton round, providing more surface area for dabbing and blotting.”
“NovaWipes represent the second of several Avenova Direct line extensions and complementary products we are introducing to drive cost-effective growth and leverage our distribution infrastructure,” said Mr. Hall. “Last month we launched NovaSight, a proprietary vitamin and mineral supplement specially designed to support ocular health.”
“As an optometric clinician who specializes in ocular surface disease, I am gratified to see the next evolutionary logical step with the development and commercialization of NovaWipes,” said Dr. Michael S. Cooper of Solinsky EyeCare in West Hartford, Conn., and President of Intrepid Eye Society. “Harnessing the power of hypochlorous acid in a neutralized formula in conjunction with this hypoallergenic wipe makes it more appealing and approachable to patients, especially those who wear makeup. In our ever increasingly busy lives, this solution can assist those in need with meibomian gland dysfunction and in extension dry eye management in a cost effective manner.”
NovaWipes are available on Amazon.com in the U.S. in a 30-count package for $5.99.