To the rest of the world, Teva Pharmaceutical Industries is simply one of the world's biggest makers of generic drugs. In Israel, it is the corporate version of a national celebrity.
The first homegrown, global success story and one of Israel's largest employers, Teva is both a source of pride and a symbol of the country's financial ambitions. Its place in the Israeli public's imagination is similar to the one General Motors, in its heyday, occupied in America — but in a nation with a population about the size of New York City's. The company's shares are owned by so many pension funds that it is known informally as the people's stock.
Today, many of those people are furious. Management missteps and tectonic shifts in the pharmaceutical business have battered Teva, which faces declining prices for generic drugs and the loss of a patent on a major branded drug. More than $20 billion has been shorn from the company's market capitalization since 2017 began, cutting Teva's value roughly in half.