Market Scope announced the launch of its new website and the firm’s entry into orthopedics, its second medical vertical.
The new Market-Scope.com emphasizes user experience and features a customized and interactive dashboard where clients can access newsletters, survey results, and reports, according to a company news release. The dashboard offers an enhanced search function and allows users to purchase and share new products with their team through a new, streamlined process.
The company also integrated its clinical website into Market-Scope.com, allowing physician and medical professional users to participate in surveys, review survey results, access benchmark data and other practice-building analytics, view weekly polls, and find the latest industry news.
“Our goal with the new site is to improve access to Market Scope data, provide more transparency into our methodology, improve visibility for our products and services, and enrich the overall experience for both our corporate and physician partners,” Tony Ingenito, Director of Operations, said in the news release.
With the launch of the new website, Market Scope also announced expansion of its services to include spine and other orthopedic surgery. “Orthopedic Market Perspectives,” a monthly newsletter featuring proprietary coverage of industry trends, regulatory updates, and shifts in the competitive landscape, is available on the new site. Several new comprehensive reports covering spine and other orthopedic surgery will be available in the coming months.
“Market Scope has focused exclusively on ophthalmology for over 20 years, and we are excited to expand our team to include orthopedic experts dedicated to providing the same level of market insight and independent perspective to the market,” Mr. Ingenito said.