Sight is the most prized of all human senses. Yet, there are many people who do not fully experience the wonder of this gift. Nearly 285 million people around the world face impaired vision, and 80 percent of those cases are preventable with early diagnosis and treatment. That’s why Johnson & Johnson Vision has launched a worldwide campaign to #spotlightsight in honor of World Sight Day on October 11.
“At Johnson & Johnson Vision, we have a bold ambition to change the trajectory of eye health,” Shlomi Nachman, Company Group Chairman, Johnson & Johnson Vision and Interventional Solutions & Specialty Surgery, said in a company news release. “That’s something we can’t accomplish alone. We have to support organizations driving positive change and connect the public with education on the issue and ways to support making sight accessible to all.”
Through its ongoing support of Lions Clubs International Foundation’s Sight for Kids and Himalayan Cataract Project, Johnson & Johnson Vision has committed to provide 100,000 children with access to vision screenings and 1,000 sight-restoring procedures to cataract patients. The public will also have opportunities to get involved—Johnson & Johnson will be donating $1 for photos uploaded to the company’s Donate A Photo app to these two initiatives.
During the week leading up to World Sight Day (October 8-12), the company will shine spotlights in the night sky from its headquarters in Florida and California to draw attention to the global health issue of preventable vision impairment. The company will also be supporting a global social media campaign, #spotlightsight, to help raise awareness and encourage opportunities to be part of the solution.
“The needs are great—more than 19 million children are visually impaired. To change this statistic, we aspire to double the number of children treated through Sight for Kids by 2021,” Dr. Naresh Aggarwal, Chairman of Lions Clubs International Foundation, said in the news release. “The #spotlightsight and Donate a Photo campaigns are raising awareness and engagement and also mobilizing support for much needed community and school eye health outreach like our Sight for Kids program. We’re honored to address this issue every day and on World Sight Day with Johnson & Johnson Vision. Together, we can transform small actions into life-long impacts for eye health.”
“Needless and preventable blindness is one public health problem we can win with the help of our partners,” said Dr. Geoff Tabin, Chairman and Co-Founder of Himalayan Cataract Project. “We are grateful to Johnson & Johnson Vision for their ongoing support and look forward to being a part of the meaningful Donate a Photo program for the first time.”
The #spotlightsight campaign supports the global call-to-action, “Eyecare Everywhere” by the International Agency for the Prevention of Blindness (IAPB), coordinator of World Sight Day, an international day of awareness, held annually on the second Thursday of October to focus attention on the global issue of avoidable blindness and visual impairment.
Participants can post up to one photo per day using the free Johnson & Johnson Donate a Photo app. Each cause will appear in the app until it reaches its goal, or the donation period ends on December 31, 2018. Users without smart phones or who are outside the U.S. can also be part of the solution by posting their photos and commenting using #spotlightsight on social media.