Johnson & Johnson Vision announced the launch of Acuvue Abiliti, a new brand for future products and services aimed at helping parents and eye care providers address the growing prevalence and progression of myopia in children.
Abiliti will provide parents and eye care providers with comprehensive resources, including products and services, to address the progression of myopia in children. Each annual purchase of an Abiliti product will provide a free comprehensive eye health exam to a child in need through Sight for Kids—a joint program from Johnson & Johnson Vision and the not-for-profit program from the Lions Clubs International Foundation (LCIF). Sight for Kids is one of the largest-known, school-based eye health programs that mobilizes Lions and eye care professionals to provide comprehensive eye health services in low-income schools around the world.
“There is no greater purpose than addressing the severity and prevalence of myopia,” Peter Menziuso, Worldwide President, Johnson & Johnson Vision Care, said in a company news release. “For decades, Johnson & Johnson has been leading with science to deepen the clinical understanding of myopia as part of our vision to help the world see better, connect better and live better. Our new Abiliti brand is another important step forward in our efforts to change the trajectory of eye health with a suite of future products and services that can help address the progression of myopia for so many families.”
The introduction of Abiliti is the latest from Johnson & Johnson Vision to address the growing myopia epidemic following the company’s partnership with Menicon to bring forward a therapeutic contact lens that can help address the progression of myopia in children. Earlier this year, the company also announced the development of a first-of-its-kind myopia management guide with recommendations for eye care professionals to assess, monitor and treat myopia in children. The guide, titled Managing Myopia: A Clinical Response to the Growing Epidemic, is a result of a year of collaboration with leading organizations in optometry, including the American Optometric Association (AOA), American Academy of Optometry (AAO), Association of Schools and Colleges of Optometry (ASCO) and Singapore Optometric Association (SOA).
Parents and eye care providers who want more information can visit www.seeyourabiliti.com.