Shire has announced that Joe Boyd has joined the Ophthalmics team as Director, Market Development. In this role, Mr. Boyd will work closely with thought leaders, key opinion leaders, and teaching institutions. Additionally, Mr. Boyd will play an integral part in marketing and engagement strategies.
Mr. Boyd brings a strong background with him to Shire’s Ophthalmics franchise. He has more than 20 years of experience in the pharmaceutical and medical device industry where he played a key role in large, mid-size and start-up companies, and built the sales and marketing, commercial operations, managed care, medical communication, medical affairs, and compliance teams at these organizations.
Mr. Boyd is well known in the eye care industry for his work at Inspire Pharmaceuticals as the Director of Medical Development where he provided strategic direction that prepared for entry into new markets and achieved goals of their marketed products. Mr. Boyd most recently worked at Primus Pharmaceuticals where he was the Director, Commercial Planning & Operations, and led high-value commercial initiatives designed to grow the business and enhance the company’s strategic initiatives across sales operations and professional affairs. He has also held roles including Director of Global Compliance Operations for Astellas US LLC, and Director of Medical Development & Advocacy at Nicox, an international ophthalmic R&D company.
Mr. Boyd holds a Bachelor of Arts degree in Political Science and Psychology from the University of Memphis.