Grand Rapids Ophthalmology (GRO), a comprehensive eye care provider offering ophthalmology, optometry, and retail optical services in West Michigan, announced the appointment of Bill Hughson as Chief Executive Officer. Mr. Hughson will work closely with the senior leadership team and doctors to accelerate GRO's regional expansion, while continuing to deliver personalized and high-quality patient care.
Dr. David Barrett, an ophthalmologist at GRO, said, "One of the reasons we were so thrilled to join Great Lakes Management Services Organization ("Great Lakes MSO") was the access we'd have to great talent. Under Bill's leadership, we'll build upon our strong market position, pursue additional growth opportunities, and partner with more outstanding doctors to deliver the best possible patient care."
Prior to GRO, Mr. Hughson was President and CEO of IntegraMed Fertility, the largest fertility network in North America with 28 practices and 175 reproductive endocrinologists. There, he gained firsthand experience in working effectively with individual practices to combine a commitment to clinical excellence with a focus on patient experience, resulting in consistent delivery of double-digit growth rates. Mr. Hughson has also held leadership positions with DeVry Education Group, a leading global provider of educational services, and DaVita, a Fortune 500 provider of dialysis and related services. Hughson is currently a member of the board of directors at IntegraMed Fertility and GRO.
"Last year, we served more patients than ever before, thanks to GRO's excellent team and strong reputation for providing great care. As we move into our 36th year, Bill's experience will take GRO to its next phase of growth so we can continue to support our doctors with the additional resources, new technologies, and exceptional staff they need to be successful as more patients demand more services," said Dr. Phil Vanderlugt, an optometrist at GRO.
"It's clear that GRO's longevity, the quality of its doctors and staff, and its recent partnership with Great Lakes MSO have uniquely positioned GRO to rapidly and strategically grow, and provide the best patient care to individuals and families throughout West Michigan," said Mr. Hughson. "I look forward to working with the GRO team as we begin our next chapter."
In February, GRO joined Great Lakes MSO, a practice management services organization formed by Sterling Partners, to further its growth through Great Lakes' resources, management team, and capital.