Bausch + Lomb announced the US launch of Ocuvite Eye Performance vitamins, which were formulated with seven nutrients that help strengthen the macula. The nutrients protect the eye from stressors such as sun light and blue light emitted from digital devices.
These nutrients include lutein and zeaxanthin, the two carotenoid pigments naturally found in the eye; omega-3’s to help support healthy tears and a healthy retina; zinc to help regulate immune function in the eye; vitamins C and E, two antioxidants key to eye health; and vitamin D, an antioxidant to help prevent inflammation.
“Today’s modern, always-on world has evolved faster than our eyes—from the blue light of computer screens and cell phones to the increased UV exposure from the sun—which can have an impact on our eye health,” Joe Gordon, U.S. president, Bausch + Lomb, said in a company news release. “We developed Ocuvite Eye Performance eye vitamins to provide consumers the essential nutrients they need to strengthen the eye’s natural protective filter, so that they can help support and protect their eye health.”
“I often hear from patients how they are taking steps to protect their skin from the sun or making accommodations at work for the hours spent in front of their computers, but they forget that modern day life can also impact their eyes,” said Jeffry D. Gerson, OD, FAAO, Grin Eye Care, Olathe, Kansas. “I’m pleased to be able to recommend Ocuvite Eye Performance vitamins to my patients as a simple addition to their health and wellness regimen, to help nourish the macula, which helps protect their eyes from some of the stressors they encounter every day.”
Ocuvite Eye Performance eye vitamins are available for purchase at major retailers nationwide, including Walgreens, CVS, Walmart, Target and Amazon, and have a manufacturer suggested retail price of $19.99 (50 count bottle).