EyeCU was initiated during the 2018 Medical Grand Challenge (MGC) which is an annual competition held in the National University of Singapore (NUS) to foster interfaculty collaboration and work to address local health challenges. It is a digital population health education campaign leveraging the reach of social media and the engagement of a free Augmented Reality (AR) game to project this knowledge and educate families about Glaucoma and the importance of vision health.
The EyeCU team comprises undergraduates from the National University of Singapore (NUS) schools of Computing, Medicine, and Business. EyeCU developed an AR game to educate Singaporean families about glaucoma and the importance of regular eye screening in collaboration with partners and advisors from Tan Tock Seng Hospital (TTSH) Singapore, National Youth Council (NYC), VISRE, PIXEL labs, and Info-communications Media Development Authority (IMDA).
Lack of awareness has been described in scientific literature as a key contributing factor to late detection of eye disease and consequent visual impairment in the region. Hence EyeCU developed this solution to raise awareness among fellow Singaporeans and help address preventable blindness in Singapore at one of its major root causes. This was conceived with the guidance of our mentor, Dr. Dinesh Gunasekeran, who is active in the field of medical technology and has several years’ of experience organising free health screenings for underprivileged in Singapore.
Traditional health education campaigns lack engagement and have struggled to capture the attention of the public. This initiative is essentially EyeCU’s new take on traditional health education, being conducted through a digital campaign that we hope will help address this gap. Following this local launch in Singapore, EyeCU will be collaborating with Rotary International to extend the reach of this campaign regionally to their beneficiaries in the coming months.