02.23.21

Allergan Launches Refresh Digital Lubricant Eye Drops

Source: Abbvie

Allergan announced the over-the-counter (OTC) launch of Refresh Digital, a new lubricant eye drop formulated to specifically relieve dryness and irritation that may occur from prolonged screen time. Refresh Digital features proprietary HydroCell technology that supports all three layers of the tear film to keep eyes hydrated.

Americans are spending approximately 13 hours a day on some type of digital device,1 according to a company news release. As the reliance on screens to connect digitally for both professional and personal use continues to rise, more than half of adults suffer from digital eye strain,2 which often includes dry, irritated eyes.

“The relationship between digital technology and eye health is complex,” Dr. Selina McGee, Fellow of the American Academy of Optometry, said in a company news release. “We typically blink our eyes once every 3 to 4 seconds, or approximately 20 times per minute. This provides the eye with the moisture it needs to function comfortably. When looking at screens for prolonged periods of time, we tend to blink less completely, and our blink rate is often cut in half. This causes eyes to miss out on the much-needed hydration from natural tears, which then leads to eye dryness, burning, irritation, or discomfort.”

“We often use multiple screens simultaneously during our daily routine, and many people just cope with eye discomfort associated with extended screen time,” said Dr. McGee. “However, I tell my patients that when it comes to their eyes, they should not settle. Refresh Digital offers a way for them to quickly relieve dry, irritated eyes from screen time.”

In addition to using Refresh Digital lubricant eye drops, Dr. McGee notes that the 20-20-20 rule can also help reduce the effects of digital screen time on eyes: for every 20 minutes of screen time look away at something 20 feet away for at least 20 seconds.

Refresh Digital is available in both a multidose bottle and preservative-free, single-use vials online and at retail locations nationwide where over-the-counter eye drops are sold.

References:

  1. 2020 Eyesafe Neilsen screen time estimates
  2. 2019 Vision Council digital eye strain survey

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