The UK’s largest optical event, 100% Optical, has pledged its support for the Big Blind Walk 2018, in collaboration with VisionBridge, to help stop sight loss in its tracks.
Promising a bumper gathering for its “fabulous fifth anniversary” at London Excel on January 27-29, 2018, the show will help raise awareness of life changing eye research.
“Sadly, eye research is one of the best kept secrets in the UK, despite all the impressive breakthroughs and developments over the last 50 years but with the help of 100% Optical, we hope to change this," Julian Jackson, founder of VisionBridge, said in a news release. “100% Optical is the place where eye health innovation begins. It pulls the optical profession together and represents the very best in education for optometry and ophthalmology.”
Sponsored by 100% Optical and Second Sight and supported by official partner National Eye Research Centre and a range of organizations with an interest in sight loss and eye health, the 1,000-mile walk from Land's End to John O'Groats commences on April 29 for 7 weeks and aims to raise awareness and understanding of sight loss, promote eye research and create a new fund for translational research. Visit bigblindwalk.com to join the walk through your home town or make a donation.
“We want to support and enhance the optical sector and this is the perfect cause for us to champion this year. The show is more than just an industry event, it has always aimed to provide a thought leadership platform and influential “voice” for eye health innovation,"100% Optical event director Nathan Garnett said in the news release. “It’s really shaping up to be our best year yet, which is bound to have a great impact on the awareness of VisionBridge and boost support for the Big Blind Walk. We’re really looking forward to donning our walking shoes to join in next April too.”
100% Optical works in partnership with the Association of Optometrists and is Europe's fastest growing optical event, set to attract over 8,000 UK and international visitors.
Renowned for its buzzing atmosphere, 100% Optical offers a positive visitor experience, created by the bustling exhibition floor, fashion shows, interactive workshops, world class education programme, learning hubs, design competitions and the central bar.